Selected Work

Case Studies

Real engagements spanning 18+ years across healthcare, retail, automotive, and enterprise technology.

Wholesale / FMCG

Data-Driven Marketing & Automation Modernization

MarTechMarketing AutomationAIData

Modernised a fragmented marketing ecosystem for a global FMCG organisation, enabling personalised customer engagement at scale while meeting strict regulatory requirements.

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Wholesale / FMCG

Customer Data Platform & Consent Management Transformation

CDPData GovernancePrivacyCompliance

Established a trusted customer data foundation for a FMCG organisation operating across multiple markets, resolving fragmented profiles and inconsistent consent processes.

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Energy / Transportation / Telecommunications

Digital Marketplace Transformation Using Composable Commerce

MACHComposable CommerceDigital MarketplaceArchitecture

Designed and delivered a modern digital marketplace ecosystem for a large enterprise, replacing a rigid legacy platform with a composable, scalable architecture supporting multiple products, services, and customer journeys.

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Automotive / Financial Services

Automotive Digital Financing & Customer Journey Transformation

Customer ExperienceDigital FinanceSystem Integration

Redesigned the vehicle financing customer journey for an automotive organisation, simplifying applications and enabling more relevant financial product recommendations through digital-first design.

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Healthcare Science

Enterprise DevSecOps Transformation & Delivery Standardisation

DevSecOpsDelivery TransformationGovernanceAutomation

Defined and drove a global delivery transformation strategy for a healthcare technology organisation, standardising development practices, tooling, and security integration across dispersed regional teams.

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Retail / Marketplace

E-Commerce Personalisation & Customer Analytics Optimisation

E-CommerceAnalyticsPersonalisationData

Improved commercial performance for a digital marketplace by converting large volumes of customer interaction data into actionable personalisation and recommendation capabilities.

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Automotive / Financial Services

Cloud Migration & Enterprise Application Modernisation

CloudModernisationPlatform ArchitectureMigration

Modernised a legacy automotive financing platform to improve scalability, reliability, and capacity for future digital services through a structured cloud migration and architecture transformation.

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Data Intelligence

Machine Learning & Data Intelligence for Business Insights

Machine LearningAIData IntelligenceAnalytics

Applied machine learning and advanced analytics to automate the extraction of meaningful insights from large volumes of unstructured information, demonstrating early adoption of AI to solve complex business problems.

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Healthcare Science

Global B2C E-Commerce Solution Assessment & Composable Architecture Strategy

E-CommerceSolution AssessmentComposable CommerceArchitecture

Led a structured solution assessment for a global healthcare organisation seeking to modernise its B2C e-commerce platform, applying a double-diamond approach to evaluate future options and define a scalable composable architecture aligned with their global strategy.

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